This module introduces students to the management of strategy within an engineering environment.
Increasingly, companies in global markets are competing through manufacturing and to be able to do this, their strategies must support the needs of the market place and be able to provide a competitive advantage.
This module is designed to equip students with the core concepts, frameworks and techniques of strategy analysis, design and management, which will allow them to make better decisions both for their companies and for themselves. The areas of corporate and business strategy are dealt with in a number of different environments, and the module then looks, in more detail, at the design of strategies for the manufacturing function.
The approach is both analytical and practical, and is focused on facilitating the achievement of long term competitive advantage and profitability.