More often than before we find ourselves in these situations
A friends asks to play a song from his phone on your car but does not like to pair his phone with your car
Wish you had a way to project your tablet onto the rear seat display for your kids while you continue to enjoy reading a book
Can one see their smart watch notifications on the car head unit for the next 20 minutes of drive
Too many devices and one finds the limitation to be able to use all of them seamlessly within a vehicle
The number of devices used by every person is constantly on the rise. And, they come in various form factors. Analysts estimate device-per-person to go up to 5 before 2020. One finds it difficult to leverage all of these within a car. The conventional connectivity paradigms with vehicle head-unit are not equipped to handle this variety, complexity and does not account for short term access. This is bound to severely impact User Experience (UX).
Here is why?
Multi-purpose mechanisms are restricted to support limited features OR support a few devices only
Collection of heterogeneous links is leading to user frustration and limits on what devices can accomplish together
Most solutions still primarily support driver’s single device only; a large number of vehicles routinely have passengers
CarPlay, CarLife, Android Auto are good, but are they good enough?
Without question, these solutions are cool and really help further the ecosystem. The charm is in the familiarity of an iPhone/ Android phone user immediately feeling home when connecting it to the vehicle head unit. But all these solutions still fall short when you have heterogeneous devices - bringing in assorted content - all want to be consumed at a common point - concurrently. Pheew!
Modern day car infotainment UX demands
Need to mix-and-match a variety of devices for relevant use cases
Users need to be abstracted from underlying connectivity mechanisms
Implementation needs to co-exist with projection mode technologies
Among the popular approaches - car makers are trying to align with the IOS or Android ecosystem and implementing out of box solutions. But they realize they don't necessarily accommodate all the use cases without compromising on user experience.
But they end up planning for custom software development & implementation. Really?
If you thought custom implementation is the way. Think Again?
Purpose-built from core protocol level for connecting multiple devices
Offers unprecedented freedom to extend user experience - from simple app integration to fun-and-function use cases with data mash-up as well as disaggregation
Supports large number of simultaneous device connections - including sensors and wearables
1-step connection, initiation, authentication and app launches - all abstracted from the user
Contextual switching of connection mechanism based on relevant content & app
Bi-directional, high-bandwidth, highly secure
We have developed a solution that has been founded on the fundamentals this post emphasizes. We have received very positive feedback from the automotive ecosystem about the application and how it orchestrates connectivity. You will see them on a major OEMs vehicles starting 2017.
What is it?
"Konnect is a shrink-wrapped connectivity framework that enables custom projection-mode for driver's phone and remote interaction features for passenger devices".
Konnect provides an unprecedented versatility for designing user experience by giving you the choice of selecting the most appropriate communication channels (BT/Wi-Fi/USB/BLE/etc.). Its exceptional and invoking set of pre-packaged middleware services (remote access/streaming/data exchange/rendering/etc.), provided in a menu-card approach, gives you the freedom to mix-and-match the variables to create the most unique user experience for your target customers.
This solution will be up for demo at our suite in CES 2017.